Arts & Business Awards Ident Animation

A special logo ident for the Arts & Business 35 Years Awards which was held in partnership with Jaguar Land Rover. The event celebrated six of the very best arts and business collaborations at a special anniversary awards ceremony held at London's BFI Southbank. Our goal for this project was to represent the gravitas and the innovation of the awards brand through both sound and visuals. We created an imaginary lotto space in 3D, with three lottery machines that contain balls, bubbles and magic particles. The chosen balls go down a runway to a podium that blends into the original Arts and Business Awards logo.

A project by Alpha-ville Creative Studio. Client: Arts & Business, artsandbusiness.bitc.org.uk/ Creative direction: Estela Oliva Creative and 3D Artist: Graphset Sound design: Matthias Kispert